After working with the Good Faith Partnership on a previous project, I was asked to give my proposal on how I would make a new project come to life online. The project was in response to the energy crisis in the UK, to partner with public spaces across the nation to become warm and safe places for those who weren't able to afford to heat their homes.
I loved the vision and quick-thinking to combat what was distressing and potentially fatal news to millions of people. Good Faith accepted my proposal and we got to work.
It started as a brief for a one-page website with information about what would be coming soon, and the project developed into a substantially large reaching, multi-functional site.
We now have a website that over 6,000 organisations have registered on (and 4,000+ currently open spaces), providing a warm space for their local communities to access in a fight against the energy crisis that has gripped our nation. The website has reached over 50k visitors per week with users finding a warm space or organisations using resources to equip themselves in the safe delivery of their own warm welcome space.
Each organisation has an account and a user dashboard where they can login, update their information that then automatically gets synced on a google sheet. Which then is pushed to a live map, where the public can find their nearest warm welcome space and find out what the space provides.
As the site progressed, Good Faith Partnership wanted to understand more about the spaces, and on the analytics of visitors, so I used Google Looker Studio (was Data Studio) with Google Analytics and Google Sheets to create a bespoke 'partner' dashboard. It gives custom access to the realtime data on how many visitors were using the site, the locations of where visitors were and other analytics on the different spaces.
As the campaign slowed down at the end of the winter, they asked for a blog infrastructure, to tell the story and keep interest over the summer months to be used
The campaign got national media coverage when the Daily Mirror chose the Warm Welcome campaign as their Christmas Appeal.
More recently, the Guardian wrote about how 500,000 people visited Warm Welcome spaces over the winter of 2022-23.
